Tag Archives: branding

Brands : Beyond the Five Eras of the Social Web

Posted on June 3, 2009 by thierry

About a month ago, Jeremiah Owyang posted his views, as a Forrester analyst, on the evolution on the Web, providing us with an insightful vision of how brands and customers will expect from each other in the near future. From … Continue reading →

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EtoB: businesses in the era of social web – part 1

Posted on May 25, 2009 by thierry

As the web evolves into « the social web », it is clear that companies have no other choice than changing the way they consider and interact with their clients and customers, which will have a tremendous impact on their … Continue reading →

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Forget about global conversation, it’s all local now (again)

Posted on March 23, 2009 by thierry

Once upon a time, there was a Brand. It earned its reputation on behalf of great products and conquered a lot of markets. Marketing helped it to build its personality, and communication broadcasted and reflected this personality, encountering customers’ satisfaction … Continue reading →

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A (personal) brand is a brand is a… Really ?

Posted on March 9, 2009 by thierry

Of the numerous oxymorons flourishing on the web today, one is particularly disturbing for me: the Personal Brand. First coined in 2003 in a book from David McNally and Karl Speak, “Be Your Own Brand: A Breakthrough Formula for Standing … Continue reading →

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