Tag Archives: governance

The Two Faces of Social Business

Co-evolution has always played an important role in the history of humankind, specially when it comes to the complex relationships existing between technology and social behaviors. The social tools sweeping over the web and entering at increasing pace into our … Continue reading

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Social Media: Thinking Over Words Meaning

Terminology, as language itself, always had a huge impact on our thinking. Considering the pervasive place social media has taken into our online lives, from mundane Facebook conversations to companies-wide collaborative platforms, including strategies as diverse as Youtube-based marketing campaigns, … Continue reading

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Have We Yet Integrated Social, Scottie?

Another day, another buzzword… Integration is quite a hot topic on these days of predictions, especially after both David Armano, from Edelman Digital, and Jeremiah Owyang, from Altimer, qualified 2011 as year of social (‘media’ for David, ‘business’ for Jeremiah) … Continue reading

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Moving Beyond the Smoke Screen

“Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities.” This definition, taken from Wikipedia, and quoted by Andrew McAfee in his 2006 definition of Enterprise 2.0, summaries pretty well most present ‘social’ … Continue reading

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Is Collaboration a Crock?

Let us face it; we, as humans, are selfish, individualists, and undoubtedly clinging to any privileges associated with power. Goodwill and sharing among peers follow Nielsen’s principle, and most of us wouldn’t even imagine acting differently unless obliged to. The … Continue reading

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