Tag Archives: networks

‘Communities’ and ‘Networks’: A Conceptual and Linguistic 2.0 Mess

Among the most overheard and misused buzzwords in companies are, you guessed it, ‘communities’ and ‘networks’.  One of the side effects of Marketing 2.0 is, besides embodying new relationships between brands and customers, raising awareness among top managers about the … Continue reading

Posted in As experimented, As seen, heard or read, English | Tagged , , , , , | 5 Comments