Category Archives: English

The Zen of Co-creation

Posted on October 27, 2009 by thierry

Co-creation is to enterprise 2.0 what “mass customization” is to marketing 2.0: not the Holy Grail, since it is definitely not a delegation of responsibilities, but a breakthrough approach to enterprise governance. Think about it as a way to inject … Continue reading →

Posted in As seen, heard or read, English | Tagged , , , , , , | 4 Comments

The 2.0 Siloed Enterprise Syndrome

Posted on October 19, 2009 by thierry

Who, in your company, is in charge of supporting your communities or social media efforts? The marketing department? Human resources department? Sales, customer relations, innovation? Dedicated off-processes community managers? If you answered marketing, chances are good that you are a … Continue reading →

Posted in As seen, heard or read, English | Tagged , , , , | 6 Comments

Management 2.0: What Enterprise Could Learn From Social Media Rock Stars

Posted on October 12, 2009 by thierry

Trying to reconcile marketing social media success stories with an Enterprise 2.0 vision looks apparently like a daunting task, but, behind all the bells and whistles, examining the mechanisms of successful customers service and marketing initiatives may give us important … Continue reading →

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Corporate Culture Is Infrastructure – My Twitter Interview With Cindy King

Posted on October 1, 2009 by thierry

I had yesterday the privilege to be interviewed by Cindy King, on Twitter and on her blog, about cross-cultural communication. My answer to one of her questions (“Culture is…” in one word) raised a few interesting comments, and leaded me … Continue reading →

Posted in As experimented, English | Tagged , , , , , , | 8 Comments

Will Enterprise Avoid the Worst Scenarios Ever?

Posted on September 30, 2009 by thierry

Michael Idinopulos recently published an article encouraging companies to “skip the pilot” and adopt social media at company-wide scale. While I agree with him saying that providing a global environment for social initiatives inside Enterprise is the right way for … Continue reading →

Posted in As experimented, As seen, heard or read, English | Tagged , , , , , | 1 Comment