Category Archives: As seen, heard or read

The 2.0 Siloed Enterprise Syndrome

Who, in your company, is in charge of supporting your communities or social media efforts? The marketing department? Human resources department? Sales, customer relations, innovation? Dedicated off-processes community managers? If you answered marketing, chances are good that you are a … Continue reading

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Management 2.0: What Enterprise Could Learn From Social Media Rock Stars

Trying to reconcile marketing social media success stories with an Enterprise 2.0 vision looks apparently like a daunting task, but, behind all the bells and whistles, examining the mechanisms of successful customers service and marketing initiatives may give us important … Continue reading

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Will Enterprise Avoid the Worst Scenarios Ever?

Michael Idinopulos recently published an article encouraging companies to “skip the pilot” and adopt social media at company-wide scale. While I agree with him saying that providing a global environment for social initiatives inside Enterprise is the right way for … Continue reading

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What Enterprise Could Learn From AI Research History

This might look like quite an academic title, but heaven knows how little academic I am! I was for a long time interested in AI as a way to use computers to something else than deterministically crunching data, and, as … Continue reading

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Enterprise 2.0, Social Media and the Sacred Trilogy

Social Media is more about information management (links) than about knowledge (nodes). And business is neither about information nor knowledge management, but about decision taking. The absence of the decision dimension in most attempts to introduce Social Media into business … Continue reading

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