Tag Archives: networks

‘Communities’ and ‘Networks’: A Conceptual and Linguistic 2.0 Mess

Posted on December 2, 2009 by thierry

Among the most overheard and misused buzzwords in companies are, you guessed it, ‘communities’ and ‘networks’. One of the side effects of Marketing 2.0 is, besides embodying new relationships between brands and customers, raising awareness among top managers about the … Continue reading →