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What Enterprise Could Learn From AI Research History

Posted on September 9, 2009 by thierry

…computation, researchers began to introduce computational shortcuts such as heuristics to bypass some portions of those huge knowledge trees. It is more than interesting to compare this with our attempts… Continue reading →

Posted in As experimented, As seen, heard or read, English | Tagged , , , , , | 1 Comment

Comprendre les carcans sémantiques: comment la science du management entrave la créativité, l’innovation et la réactivité – et comment y remédier

Posted on October 26, 2015 by thierry

…Au fur et à mesure de l’évolution de notre monde en réseaux, les modèles normatifs, comportant des règles pour tout, deviennent de moins en moins efficaces. Face à la complexité… Continue reading →

Posted in Francais, Vu, lu ou entendu | Tagged , , , , | Leave a comment

Communication sur le marketing, ou marketing de la communication ?

Posted on October 12, 2006 by thierry

…d’information en ligne, quel sens donner à cette nouvelle ? Le marketing se nourrit d’analyses et la communication de faits et d’images. Encore reste-t-il à communiquer correctement sur le marketing…. Continue reading →

Posted in Vu, lu ou entendu | Leave a comment

The New Laws of Attraction: Brands Dematerialization

Posted on November 18, 2009 by thierry

Considering that brands are in fact shaped by their customers is anything but new. In 1954, Peter Drucker already wrote: [Marketing] is the whole business seen from the point of… Continue reading →

Posted in As seen, heard or read, English | Tagged , , , , , | 6 Comments

The New Laws of Attraction: Management as Transformation of Value

Posted on November 24, 2009 by thierry

…adoption of what is clearly a totally new role, a role which requires more qualities than ever, will depend success or failure of many companies in this new socio-collaborative economy…. Continue reading →

Posted in As seen, heard or read, English | Tagged , , , , | 3 Comments