Tag Archives: marketing

Emotional Surplus

Posted on April 8, 2011 by thierry

Every time I hear or read the word “brand” associated with “social”, I wince. Not because of the ballooned hype surrounding this kind of association, but because most of this hype reveals an outdated – and often damageable – vision … Continue reading →

Posted in As seen, heard or read, English | Tagged , , , , , | 5 Comments

Redefining Brands, the Social Way

Posted on August 4, 2010 by thierry

Let us start with a little quiz: What is the most crucial aspect of your business / organization? Which aspect of your business / organization is hardly predictable, fast forward moving, unreliable, hyper-connected? The answer to both questions is: your … Continue reading →

Posted in As seen, heard or read, English | Tagged , , , , , | 4 Comments

Time to Move Beyond Outdated Models

Posted on July 27, 2010 by thierry

While not being the post I recently announced about social business, service, brands and commoditization, this short post quite perfectly sets the stage… This inscription, painted on a truck parked nearby my office, reads “for coffee lovers… Sophistication of best … Continue reading →

Posted in As seen, heard or read, English | Tagged , , | Leave a comment

The Guilty Gift

Posted on June 23, 2010 by thierry

La version française de ce billet est, une fois n’est pas coutume, sur le blog de Seth Simonds. Is, in France, cause marketing soluble in social media? This is the question I asked myself when Seth proposed me to write … Continue reading →

Posted in As seen, heard or read, English | Tagged , , , | Leave a comment

From Social Media to Social Business: The Missing ‘Social’ Link

Posted on May 7, 2010 by thierry

I am often puzzled by the way organizations and agencies tackle social media, as if conversational marketing and Enterprise 2.0 were living in separate worlds, addressing totally different issues, pursuing irreconcilable goals. Do they? Of course, when considering the ‘media’ … Continue reading →

Posted in As seen, heard or read, English | Tagged , , , , , , , , , | 3 Comments