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Category Archives: English
‘Communities’ and ‘Networks’: A Conceptual and Linguistic 2.0 Mess
Among the most overheard and misused buzzwords in companies are, you guessed it, ‘communities’ and ‘networks’. One of the side effects of Marketing 2.0 is, besides embodying new relationships between brands and customers, raising awareness among top managers about the … Continue reading
Posted in As experimented, As seen, heard or read, English
Tagged communities, enterprise 20, management, networks, real-time, social media
5 Comments
The New Laws of Attraction: Management as Transformation of Value
It is quite striking to see how much the mass production era still shapes a lot of our behaviors, whether in our relationships to brands or in Enterprise world. From a customer point of view, while conversing more and more … Continue reading
Posted in As seen, heard or read, English
Tagged attractors, behavior, economy, enterprise 20, management
3 Comments
Salesforce Chatter: Enterprise 2.0 or Enterprise 2″0?
Twitter was bruising yesterday about Salesforce announcement of its new application, Chatter. With a product introduced as a “Facebook for the Enterprise” by a representative of the company, Salesforce just confirmed what is becoming an important trend in Enterprise platforms: … Continue reading
Posted in As seen, heard or read, English
Tagged behavior, enterprise 20, governance, management, salesforce, strategy
2 Comments
The New Laws of Attraction: Brands Dematerialization
Considering that brands are in fact shaped by their customers is anything but new. In 1954, Peter Drucker already wrote: [Marketing] is the whole business seen from the point of view of its final result, that is, from the customer’s … Continue reading
Posted in As seen, heard or read, English
Tagged attractors, behavior, branding, innovation, marketing, social media
6 Comments
A Fractal Perspective on Enterprise 2.0 Adoption
Whichever definition and/or paradigm we are trying to wrap Enterprise 2.0 in, whichever framework we are tempted to fit it in when boarding key departments from enterprise, one of the main challenges we, practitioners, are facing every day, is to … Continue reading
Posted in As experimented, As seen, heard or read, English
Tagged behavior, complexity, enterprise 20, fractals, governance, innovation, management, process, social media
5 Comments
