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Category Archives: English
Luxury brands and social media: a natural (yet to be started) evolution
When it comes to luxury, the words “exclusive” and “premium-priced” often come to mind, magnifying the fact that luxury brands are, with many reasons, cautious to market themselves on channels where they might lose control on the perception of their … Continue reading
Posted in As seen, heard or read, English
Tagged branding, luxury, marketing, social media
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Why There Might be Nothing Better than the Worst
Every day, I read numerous papers and blogs posts about how brands and companies engage customers or internal communities through social media, and, from crowdsourced innovation to customers services, most, if not all, stories feature positive sentiment and best ideas … Continue reading
Posted in As seen, heard or read, English
Tagged behavior, innovation, marketing, social media
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EtoB: will enterprise 2.0 and the social web converge? – The firewall dilemma
As community-driven tools and internal social networks experiments are now flourishing in many companies, as brands begin to understand what “engaging with customers” really mean, important part of businesses, BtoB or BtoC, are getting more people-centric, and Social Media begin … Continue reading
Posted in As seen, heard or read, English
Tagged e2b, economy, enterprise 20, social media
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Recruitment 2.0 doesn’t exist – yet
While more and more recruiters look for information about candidates on the internet, or recruit directly on social networks, every footstep we leave on these sites may turn out dangerous, or even disastrous. Numerous blogs or ebooks are now focusing … Continue reading
Posted in As experimented, As seen, heard or read, English
Tagged e-reputation, enterprise 20, hr, recruitment 20, social media
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EtoB : businesses in the era of social web – the social CRM
It is quite an evidence to say that BtoB businesses do not focus on the same aspects of the customer experience. For a typical buyer/customer, a brand’s values are somehow less important than one-to-one engagement with the seller, as it … Continue reading
Posted in As seen, heard or read, English
Tagged CRM, economy, enterprise 20, marketing, social media
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