Category Archives: As seen, heard or read

Recruitment 2.0 doesn’t exist – yet

Posted on June 22, 2009 by thierry

While more and more recruiters look for information about candidates on the internet, or recruit directly on social networks, every footstep we leave on these sites may turn out dangerous, or even disastrous. Numerous blogs or ebooks are now focusing … Continue reading →

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EtoB : businesses in the era of social web – the social CRM

Posted on June 15, 2009 by thierry

It is quite an evidence to say that BtoB businesses do not focus on the same aspects of the customer experience. For a typical buyer/customer, a brand’s values are somehow less important than one-to-one engagement with the seller, as it … Continue reading →

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Is the Blackberry Putting a Brake on Enterprise 2.0 ?

Posted on June 8, 2009 by thierry

While anybody agrees on the fact that social media adoption in the enterprise requires a cultural change, there is for me a large underestimated factor which will be difficult to overcome: the lack of synchronism of Web 2.0 tools and … Continue reading →

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Brands : Beyond the Five Eras of the Social Web

Posted on June 3, 2009 by thierry

About a month ago, Jeremiah Owyang posted his views, as a Forrester analyst, on the evolution on the Web, providing us with an insightful vision of how brands and customers will expect from each other in the near future. From … Continue reading →

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EtoB: businesses in the era of social web – part 1

Posted on May 25, 2009 by thierry

As the web evolves into « the social web », it is clear that companies have no other choice than changing the way they consider and interact with their clients and customers, which will have a tremendous impact on their … Continue reading →

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