Tag Archives: behavior

We All Need a Shift

Posted on February 11, 2010 by thierry

A small conversation with Olivier Blanchard (@thebrandbuilder ) on Twitter left me with an interesting question:  what drives us into the need and will to change long time cultural habits (the kind of paper we are writing on), if not … Continue reading →

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Welcome to the Emotion Web

Posted on January 4, 2010 by thierry

The Web, the engine of our hyper-connected world, is now real time, whether on our personal part or in Enterprise, and, wish it or not, there is no way back. Jeremiah Owyang recently stated that the trend toward immediacy will … Continue reading →

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The New Laws of Attraction: Management as Transformation of Value

Posted on November 24, 2009 by thierry

It is quite striking to see how much the mass production era still shapes a lot of our behaviors, whether in our relationships to brands or in Enterprise world. From a customer point of view, while conversing more and more … Continue reading →

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Salesforce Chatter: Enterprise 2.0 or Enterprise 2″0?

Posted on November 19, 2009 by thierry

Twitter was bruising yesterday about Salesforce announcement of its new application, Chatter. With a product introduced as a “Facebook for the Enterprise” by a representative of the company, Salesforce just confirmed what is becoming an important trend in Enterprise platforms:  … Continue reading →

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The New Laws of Attraction: Brands Dematerialization

Posted on November 18, 2009 by thierry

Considering that brands are in fact shaped by their customers is anything but new. In 1954, Peter Drucker already wrote: [Marketing] is the whole business seen from the point of view of its final result, that is, from the customer’s … Continue reading →

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