Tag Archives: behavior

A Fractal Perspective on Enterprise 2.0 Adoption

Posted on November 4, 2009 by thierry

Whichever definition and/or paradigm we are trying to wrap Enterprise 2.0 in, whichever framework we are tempted to fit it in when boarding key departments from enterprise, one of the main challenges we, practitioners, are facing every day, is to … Continue reading →

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The Zen of Co-creation

Posted on October 27, 2009 by thierry

Co-creation is to enterprise 2.0 what “mass customization” is to marketing 2.0: not the Holy Grail, since it is definitely not a delegation of responsibilities, but a breakthrough approach to enterprise governance. Think about it as a way to inject … Continue reading →

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Enterprise 2.0: We Got it All Wrong – a Cross-Cultural Misunderstanding

Posted on July 30, 2009 by thierry

While social media is slowly earning a place inside companies, they still have none or very little impact on the rigid business processes of the enterprise. A major cultural change, along with deep redesign of corporate governance and internal working, … Continue reading →

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Why There Might be Nothing Better than the Worst

Posted on July 15, 2009 by thierry

Every day, I read numerous papers and blogs posts about how brands and companies engage customers or internal communities through social media, and, from crowdsourced innovation to customers services, most, if not all, stories feature positive sentiment and best ideas … Continue reading →

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