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Tag Archives: economy
Enterprise 2.0: We Got it All Wrong – a Cross-Cultural Misunderstanding
While social media is slowly earning a place inside companies, they still have none or very little impact on the rigid business processes of the enterprise. A major cultural change, along with deep redesign of corporate governance and internal working, … Continue reading
Posted in As experimented, As seen, heard or read, English
Tagged behavior, economy, enterprise 20, innovation, japan, kaizen, process, quality, social media
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EtoB: will enterprise 2.0 and the social web converge? – The firewall dilemma
As community-driven tools and internal social networks experiments are now flourishing in many companies, as brands begin to understand what “engaging with customers” really mean, important part of businesses, BtoB or BtoC, are getting more people-centric, and Social Media begin … Continue reading
Posted in As seen, heard or read, English
Tagged e2b, economy, enterprise 20, social media
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EtoB : businesses in the era of social web – the social CRM
It is quite an evidence to say that BtoB businesses do not focus on the same aspects of the customer experience. For a typical buyer/customer, a brand’s values are somehow less important than one-to-one engagement with the seller, as it … Continue reading
Posted in As seen, heard or read, English
Tagged CRM, economy, enterprise 20, marketing, social media
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Brands : Beyond the Five Eras of the Social Web
About a month ago, Jeremiah Owyang posted his views, as a Forrester analyst, on the evolution on the Web, providing us with an insightful vision of how brands and customers will expect from each other in the near future. From … Continue reading
