Tag Archives: enterprise 20

Enterprise 2.0, Social Media and the Sacred Trilogy

Social Media is more about information management (links) than about knowledge (nodes). And business is neither about information nor knowledge management, but about decision taking. The absence of the decision dimension in most attempts to introduce Social Media into business … Continue reading

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Enterprise 2.0: We Got it All Wrong – a Cross-Cultural Misunderstanding

While social media is slowly earning a place inside companies, they still have none or very little impact on the rigid business processes of the enterprise. A major cultural change, along with deep redesign of corporate governance and internal working, … Continue reading

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EtoB: will enterprise 2.0 and the social web converge? – The firewall dilemma

As community-driven tools and internal social networks experiments are now flourishing in many companies, as brands begin to understand what “engaging with customers” really mean, important part of businesses, BtoB or BtoC, are getting more people-centric, and Social Media begin … Continue reading

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Recruitment 2.0 doesn’t exist – yet

While more and more recruiters look for information about candidates on the internet, or recruit directly on social networks, every footstep we leave on these sites may turn out dangerous, or even disastrous. Numerous blogs or ebooks are now focusing … Continue reading

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EtoB : businesses in the era of social web – the social CRM

It is quite an evidence to say that BtoB businesses do not focus on the same aspects of the customer experience. For a typical buyer/customer, a brand’s values are somehow less important than one-to-one engagement with the seller, as it … Continue reading

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