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Tag Archives: enterprise 20
Is the Blackberry Putting a Brake on Enterprise 2.0 ?
While anybody agrees on the fact that social media adoption in the enterprise requires a cultural change, there is for me a large underestimated factor which will be difficult to overcome: the lack of synchronism of Web 2.0 tools and … Continue reading
Posted in As seen, heard or read, English
Tagged blackberry, email, enterprise 20, social media
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EtoB: businesses in the era of social web – part 1
As the web evolves into « the social web », it is clear that companies have no other choice than changing the way they consider and interact with their clients and customers, which will have a tremendous impact on their … Continue reading
Posted in As seen, heard or read, English
Tagged branding, enterprise 20, marketing, social media
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Enterprise 2.0: seeding the conversation
A few weeks ago, I wrote about the particularities of social media in Japan. During the early eighties, Japanese companies were taken as a management model and a lot of best practices were imported into our Western world to seed … Continue reading