Tag Archives: innovation

Management 2.0: What Enterprise Could Learn From Social Media Rock Stars

Posted on October 12, 2009 by thierry

Trying to reconcile marketing social media success stories with an Enterprise 2.0 vision looks apparently like a daunting task, but, behind all the bells and whistles, examining the mechanisms of successful customers service and marketing initiatives may give us important … Continue reading →

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Enterprise 2.0: We Got it All Wrong – a Cross-Cultural Misunderstanding

Posted on July 30, 2009 by thierry

While social media is slowly earning a place inside companies, they still have none or very little impact on the rigid business processes of the enterprise. A major cultural change, along with deep redesign of corporate governance and internal working, … Continue reading →

Posted in As experimented, As seen, heard or read, English | Tagged , , , , , , , , | 11 Comments

Why There Might be Nothing Better than the Worst

Posted on July 15, 2009 by thierry

Every day, I read numerous papers and blogs posts about how brands and companies engage customers or internal communities through social media, and, from crowdsourced innovation to customers services, most, if not all, stories feature positive sentiment and best ideas … Continue reading →

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