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Tag Archives: knowledge
The End of Marketing as We Know It?
Beside an enormous amount of media rants and raves, the recent launch of Apple’s tablet teaches us a lot of things about design, innovation and marketing in the era of the real-time Web. Don’t Ask What They Want, Ask Yourself … Continue reading
Posted in As experimented, As seen, heard or read, English
Tagged apple, branding, complexity, ipad, knowledge, marketing, social media, strategy
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Is your Company Creating Zombies 2.0?
As time goes by, I see more and more surveys and positive case studies about Enterprise 2.0 adoption. This is good, but not so much. Most of the time, use of technologies such as instant messaging or web conferencing is … Continue reading
Posted in As seen, heard or read, English
Tagged communities, enterprise 20, knowledge, networks, social media, socialwashing
1 Comment