Tag Archives: process

We All Need a Shift

Posted on February 11, 2010 by thierry

A small conversation with Olivier Blanchard (@thebrandbuilder ) on Twitter left me with an interesting question:  what drives us into the need and will to change long time cultural habits (the kind of paper we are writing on), if not … Continue reading →

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Adressing time issues in Enterprise 2.0 approaches

Posted on January 11, 2010 by thierry

Albeit time is a critical dimension in today’s every business, it is curiously absent from most discussion around Enterprise 2.0. Adoption time scale is an issue we will eventually empirically solve as more and more successful case studies are publicized. … Continue reading →

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A Fractal Perspective on Enterprise 2.0 Adoption

Posted on November 4, 2009 by thierry

Whichever definition and/or paradigm we are trying to wrap Enterprise 2.0 in, whichever framework we are tempted to fit it in when boarding key departments from enterprise, one of the main challenges we, practitioners, are facing every day, is to … Continue reading →

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The Zen of Co-creation

Posted on October 27, 2009 by thierry

Co-creation is to enterprise 2.0 what “mass customization” is to marketing 2.0: not the Holy Grail, since it is definitely not a delegation of responsibilities, but a breakthrough approach to enterprise governance. Think about it as a way to inject … Continue reading →

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The 2.0 Siloed Enterprise Syndrome

Posted on October 19, 2009 by thierry

Who, in your company, is in charge of supporting your communities or social media efforts? The marketing department? Human resources department? Sales, customer relations, innovation? Dedicated off-processes community managers? If you answered marketing, chances are good that you are a … Continue reading →

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