Tag Archives: social media

Management 2.0: What Enterprise Could Learn From Social Media Rock Stars

Posted on October 12, 2009 by thierry

Trying to reconcile marketing social media success stories with an Enterprise 2.0 vision looks apparently like a daunting task, but, behind all the bells and whistles, examining the mechanisms of successful customers service and marketing initiatives may give us important … Continue reading →

Posted in As seen, heard or read, English | Tagged , , , , | 1 Comment

Corporate Culture Is Infrastructure – My Twitter Interview With Cindy King

Posted on October 1, 2009 by thierry

I had yesterday the privilege to be interviewed by Cindy King, on Twitter and on her blog, about cross-cultural communication. My answer to one of her questions (“Culture is…” in one word) raised a few interesting comments, and leaded me … Continue reading →

Posted in As experimented, English | Tagged , , , , , , | 8 Comments

Will Enterprise Avoid the Worst Scenarios Ever?

Posted on September 30, 2009 by thierry

Michael Idinopulos recently published an article encouraging companies to “skip the pilot” and adopt social media at company-wide scale. While I agree with him saying that providing a global environment for social initiatives inside Enterprise is the right way for … Continue reading →

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McDonald’s France : Does Branding Allow Of Faking History?

Posted on September 17, 2009 by thierry

McDonald’s is presently celebrating its 30th year of presence in France. But when I came back in Paris in 1978, I remember having eaten in some of the half a dozen McDonald’s restaurants opened at that time. So what happened? … Continue reading →

Posted in As experimented, English | Tagged , , , | 3 Comments

What Enterprise Could Learn From AI Research History

Posted on September 9, 2009 by thierry

This might look like quite an academic title, but heaven knows how little academic I am! I was for a long time interested in AI as a way to use computers to something else than deterministically crunching data, and, as … Continue reading →

Posted in As experimented, As seen, heard or read, English | Tagged , , , , , | 1 Comment