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Tag Archives: social media
EtoB: will enterprise 2.0 and the social web converge? – The firewall dilemma
As community-driven tools and internal social networks experiments are now flourishing in many companies, as brands begin to understand what “engaging with customers” really mean, important part of businesses, BtoB or BtoC, are getting more people-centric, and Social Media begin … Continue reading
Posted in As seen, heard or read, English
Tagged e2b, economy, enterprise 20, social media
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Recruitment 2.0 doesn’t exist – yet
While more and more recruiters look for information about candidates on the internet, or recruit directly on social networks, every footstep we leave on these sites may turn out dangerous, or even disastrous. Numerous blogs or ebooks are now focusing … Continue reading
Posted in As experimented, As seen, heard or read, English
Tagged e-reputation, enterprise 20, hr, recruitment 20, social media
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EtoB : businesses in the era of social web – the social CRM
It is quite an evidence to say that BtoB businesses do not focus on the same aspects of the customer experience. For a typical buyer/customer, a brand’s values are somehow less important than one-to-one engagement with the seller, as it … Continue reading
Posted in As seen, heard or read, English
Tagged CRM, economy, enterprise 20, marketing, social media
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Is the Blackberry Putting a Brake on Enterprise 2.0 ?
While anybody agrees on the fact that social media adoption in the enterprise requires a cultural change, there is for me a large underestimated factor which will be difficult to overcome: the lack of synchronism of Web 2.0 tools and … Continue reading
Posted in As seen, heard or read, English
Tagged blackberry, email, enterprise 20, social media
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Brands : Beyond the Five Eras of the Social Web
About a month ago, Jeremiah Owyang posted his views, as a Forrester analyst, on the evolution on the Web, providing us with an insightful vision of how brands and customers will expect from each other in the near future. From … Continue reading
