Tag Archives: strategy

The 2.0 Siloed Enterprise Syndrome

Posted on October 19, 2009 by thierry

Who, in your company, is in charge of supporting your communities or social media efforts? The marketing department? Human resources department? Sales, customer relations, innovation? Dedicated off-processes community managers? If you answered marketing, chances are good that you are a … Continue reading →

Posted in As seen, heard or read, English | Tagged , , , , | 6 Comments

Will Enterprise Avoid the Worst Scenarios Ever?

Posted on September 30, 2009 by thierry

Michael Idinopulos recently published an article encouraging companies to “skip the pilot” and adopt social media at company-wide scale. While I agree with him saying that providing a global environment for social initiatives inside Enterprise is the right way for … Continue reading →

Posted in As experimented, As seen, heard or read, English | Tagged , , , , , | 1 Comment

McDonald’s France : Does Branding Allow Of Faking History?

Posted on September 17, 2009 by thierry

McDonald’s is presently celebrating its 30th year of presence in France. But when I came back in Paris in 1978, I remember having eaten in some of the half a dozen McDonald’s restaurants opened at that time. So what happened? … Continue reading →

Posted in As experimented, English | Tagged , , , | 3 Comments