Category Archives: As experimented

Is Enterprise 2.0 About “Socializing Business Processes”? Let’s get serious

Business processes has recently became quite a buzzword among the Enterprise 2.0 community, notably since June’s Boston conference. It suddenly seems that the whole discourse has changed from a leadership-fueled point of view to a down-to-the-ground (and to the balanced … Continue reading

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My Little Enterprise 2.0 Diffusion Framework

I find quite ironic that, while emphasizing the transformations needed / involved on the road to Enterprise 2.0, most case studies and literature on the subject, specifically when it comes to ‘adoption’, focus on the steps, and so rarely on … Continue reading

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A Small Attempt to Model Organizational Evolution

Last few months were, for me, pretty insightful. I tried to spread and nurture some ideas about organizations, collaboration and complexity, met people, chatted online with others, read, assisted or talked at events…  The last pebbles of wisdom came for … Continue reading

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The End of Marketing as We Know It?

Beside an enormous amount of media rants and raves, the recent launch of Apple’s tablet teaches us a lot of things about design, innovation and marketing in the era of the real-time Web. Don’t Ask What They Want, Ask Yourself … Continue reading

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‘Communities’ and ‘Networks’: A Conceptual and Linguistic 2.0 Mess

Among the most overheard and misused buzzwords in companies are, you guessed it, ‘communities’ and ‘networks’.  One of the side effects of Marketing 2.0 is, besides embodying new relationships between brands and customers, raising awareness among top managers about the … Continue reading

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