Category Archives: As seen, heard or read

My Little Enterprise 2.0 Diffusion Framework

I find quite ironic that, while emphasizing the transformations needed / involved on the road to Enterprise 2.0, most case studies and literature on the subject, specifically when it comes to ‘adoption’, focus on the steps, and so rarely on … Continue reading

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The Guilty Gift

La version française de ce billet est, une fois n’est pas coutume, sur le blog de Seth Simonds. Is, in France, cause marketing soluble in social media? This is the question I asked myself when Seth proposed me to write … Continue reading

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The Power of Meaning

This is a guest post written by my online friend Ralph-Christian Ohr. About one year ago, I started engaging in discussions on ‘innovation’ via Twitter. As a physicist, used to work in product/innovation management for technology-based companies, my understanding of … Continue reading

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Social Business, Decision Making and the Future of Management

How do we take decisions in a networked, community-based, environment? Yet crucial to one of the core competencies of business, this very question is quite never addressed in the fast growing literature about Enterprise 2.0 or Social Business. In order … Continue reading

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From Social Media to Social Business: The Missing ‘Social’ Link

I am often puzzled by the way organizations and agencies tackle social media, as if conversational marketing and Enterprise 2.0 were living in separate worlds, addressing totally different issues, pursuing irreconcilable goals. Do they? Of course, when considering the ‘media’ … Continue reading

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