Tag Archives: branding

The End of Marketing as We Know It?

Posted on February 1, 2010 by thierry

Beside an enormous amount of media rants and raves, the recent launch of Apple’s tablet teaches us a lot of things about design, innovation and marketing in the era of the real-time Web. Don’t Ask What They Want, Ask Yourself … Continue reading →

Posted in As experimented, As seen, heard or read, English | Tagged , , , , , , , | 5 Comments

Welcome to the Emotion Web

Posted on January 4, 2010 by thierry

The Web, the engine of our hyper-connected world, is now real time, whether on our personal part or in Enterprise, and, wish it or not, there is no way back. Jeremiah Owyang recently stated that the trend toward immediacy will … Continue reading →

Posted in As seen, heard or read, English | Tagged , , , , , | 4 Comments

The New Laws of Attraction: Brands Dematerialization

Posted on November 18, 2009 by thierry

Considering that brands are in fact shaped by their customers is anything but new. In 1954, Peter Drucker already wrote: [Marketing] is the whole business seen from the point of view of its final result, that is, from the customer’s … Continue reading →

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McDonald’s France : Does Branding Allow Of Faking History?

Posted on September 17, 2009 by thierry

McDonald’s is presently celebrating its 30th year of presence in France. But when I came back in Paris in 1978, I remember having eaten in some of the half a dozen McDonald’s restaurants opened at that time. So what happened? … Continue reading →

Posted in As experimented, English | Tagged , , , | 3 Comments

Luxury brands and social media: a natural (yet to be started) evolution

Posted on July 23, 2009 by thierry

When it comes to luxury, the words “exclusive” and “premium-priced” often come to mind, magnifying the fact that luxury brands are, with many reasons, cautious to market themselves on channels where they might lose control on the perception of their … Continue reading →

Posted in As seen, heard or read, English | Tagged , , , | 2 Comments