Tag Archives: communities

From Social Media to Social Business: The Missing ‘Social’ Link

Posted on May 7, 2010 by thierry

I am often puzzled by the way organizations and agencies tackle social media, as if conversational marketing and Enterprise 2.0 were living in separate worlds, addressing totally different issues, pursuing irreconcilable goals. Do they? Of course, when considering the ‘media’ … Continue reading →

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Is your Company Creating Zombies 2.0?

Posted on January 20, 2010 by thierry

As time goes by, I see more and more surveys and positive case studies about Enterprise 2.0 adoption. This is good, but not so much. Most of the time, use of technologies such as instant messaging or web conferencing is … Continue reading →

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Knowledge, From Productivity Source to Critical Component

Posted on December 9, 2009 by thierry

This post was cross-posted on ecollab carnival blog, as part of a collaborative thinking about the future of the training department. Productivity: The amount of output per unit of input (labor, equipment, and capital). Enterprise has for long understood, and … Continue reading →

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‘Communities’ and ‘Networks’: A Conceptual and Linguistic 2.0 Mess

Posted on December 2, 2009 by thierry

Among the most overheard and misused buzzwords in companies are, you guessed it, ‘communities’ and ‘networks’.  One of the side effects of Marketing 2.0 is, besides embodying new relationships between brands and customers, raising awareness among top managers about the … Continue reading →

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