Tag Archives: social media

The Guilty Gift

Posted on June 23, 2010 by thierry

La version française de ce billet est, une fois n’est pas coutume, sur le blog de Seth Simonds. Is, in France, cause marketing soluble in social media? This is the question I asked myself when Seth proposed me to write … Continue reading →

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From Social Media to Social Business: The Missing ‘Social’ Link

Posted on May 7, 2010 by thierry

I am often puzzled by the way organizations and agencies tackle social media, as if conversational marketing and Enterprise 2.0 were living in separate worlds, addressing totally different issues, pursuing irreconcilable goals. Do they? Of course, when considering the ‘media’ … Continue reading →

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The End of Marketing as We Know It?

Posted on February 1, 2010 by thierry

Beside an enormous amount of media rants and raves, the recent launch of Apple’s tablet teaches us a lot of things about design, innovation and marketing in the era of the real-time Web. Don’t Ask What They Want, Ask Yourself … Continue reading →

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Is your Company Creating Zombies 2.0?

Posted on January 20, 2010 by thierry

As time goes by, I see more and more surveys and positive case studies about Enterprise 2.0 adoption. This is good, but not so much. Most of the time, use of technologies such as instant messaging or web conferencing is … Continue reading →

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Welcome to the Emotion Web

Posted on January 4, 2010 by thierry

The Web, the engine of our hyper-connected world, is now real time, whether on our personal part or in Enterprise, and, wish it or not, there is no way back. Jeremiah Owyang recently stated that the trend toward immediacy will … Continue reading →

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