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Comprendre les carcans sémantiques: comment la science du management entrave la créativité, l’innovation et la réactivité – et comment y remédier
…Au fur et à mesure de l’évolution de notre monde en réseaux, les modèles normatifs, comportant des règles pour tout, deviennent de moins en moins efficaces. Face à la complexité… Continue reading
Posted in Francais, Vu, lu ou entendu
Tagged complexité, contrat social, cynefin, management, wirearchie
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Communication sur le marketing, ou marketing de la communication ?
…d’information en ligne, quel sens donner à cette nouvelle ? Le marketing se nourrit d’analyses et la communication de faits et d’images. Encore reste-t-il à communiquer correctement sur le marketing…. Continue reading
Posted in Vu, lu ou entendu
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The New Laws of Attraction: Brands Dematerialization
Considering that brands are in fact shaped by their customers is anything but new. In 1954, Peter Drucker already wrote: [Marketing] is the whole business seen from the point of… Continue reading
Posted in As seen, heard or read, English
Tagged attractors, behavior, branding, innovation, marketing, social media
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The New Laws of Attraction: Management as Transformation of Value
…adoption of what is clearly a totally new role, a role which requires more qualities than ever, will depend success or failure of many companies in this new socio-collaborative economy…. Continue reading
Posted in As seen, heard or read, English
Tagged attractors, behavior, economy, enterprise 20, management
3 Comments
The Stopcock and the New Economy
…interact, borrow, share, help each other according to our capabilities and goodwill. Local communities are the new black, as Jon Husband just commented on Facebook. They are our answer to… Continue reading
Posted in As experimented
Tagged business design, communities, customers, economy, service design, strategy, thin organization
4 Comments