Category Archives: English

McDonald’s France : Does Branding Allow Of Faking History?

Posted on September 17, 2009 by thierry

McDonald’s is presently celebrating its 30th year of presence in France. But when I came back in Paris in 1978, I remember having eaten in some of the half a dozen McDonald’s restaurants opened at that time. So what happened? … Continue reading →

Posted in As experimented, English | Tagged , , , | 3 Comments

What Enterprise Could Learn From AI Research History

Posted on September 9, 2009 by thierry

This might look like quite an academic title, but heaven knows how little academic I am! I was for a long time interested in AI as a way to use computers to something else than deterministically crunching data, and, as … Continue reading →

Posted in As experimented, As seen, heard or read, English | Tagged , , , , , | 1 Comment

Enterprise 2.0, Social Media and the Sacred Trilogy

Posted on September 2, 2009 by thierry

Social Media is more about information management (links) than about knowledge (nodes). And business is neither about information nor knowledge management, but about decision taking. The absence of the decision dimension in most attempts to introduce Social Media into business … Continue reading →

Posted in As seen, heard or read, English | Tagged , , , , , , | 5 Comments

Eating a Hot Potato: The ROI of Social Media

Posted on August 27, 2009 by thierry

When it comes to Social Media, determining and measuring (or not) the ROI of a campaign is and always has been a hot topic. Let us face it: you CAN (and must) measure the financial outcome from anything. Does that … Continue reading →

Posted in As seen, heard or read, English | Tagged , , , | 3 Comments

Enterprise 2.0: We Got it All Wrong – a Cross-Cultural Misunderstanding

Posted on July 30, 2009 by thierry

While social media is slowly earning a place inside companies, they still have none or very little impact on the rigid business processes of the enterprise. A major cultural change, along with deep redesign of corporate governance and internal working, … Continue reading →

Posted in As experimented, As seen, heard or read, English | Tagged , , , , , , , , | 11 Comments