Tag Archives: metrics

Eating a Hot Potato: The ROI of Social Media

Posted on August 27, 2009 by thierry

When it comes to Social Media, determining and measuring (or not) the ROI of a campaign is and always has been a hot topic. Let us face it: you CAN (and must) measure the financial outcome from anything. Does that … Continue reading →

Posted in As seen, heard or read, English | Tagged marketing, metrics, roi, social media | 3 Comments

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