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Category Archives: As seen, heard or read
Eating a Hot Potato: The ROI of Social Media
When it comes to Social Media, determining and measuring (or not) the ROI of a campaign is and always has been a hot topic. Let us face it: you CAN (and must) measure the financial outcome from anything. Does that … Continue reading
Enterprise 2.0: We Got it All Wrong – a Cross-Cultural Misunderstanding
While social media is slowly earning a place inside companies, they still have none or very little impact on the rigid business processes of the enterprise. A major cultural change, along with deep redesign of corporate governance and internal working, … Continue reading
Posted in As experimented, As seen, heard or read, English
Tagged behavior, economy, enterprise 20, innovation, japan, kaizen, process, quality, social media
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Luxury brands and social media: a natural (yet to be started) evolution
When it comes to luxury, the words “exclusive” and “premium-priced” often come to mind, magnifying the fact that luxury brands are, with many reasons, cautious to market themselves on channels where they might lose control on the perception of their … Continue reading
Posted in As seen, heard or read, English
Tagged branding, luxury, marketing, social media
2 Comments
Why There Might be Nothing Better than the Worst
Every day, I read numerous papers and blogs posts about how brands and companies engage customers or internal communities through social media, and, from crowdsourced innovation to customers services, most, if not all, stories feature positive sentiment and best ideas … Continue reading
Posted in As seen, heard or read, English
Tagged behavior, innovation, marketing, social media
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EtoB: will enterprise 2.0 and the social web converge? – The firewall dilemma
As community-driven tools and internal social networks experiments are now flourishing in many companies, as brands begin to understand what “engaging with customers” really mean, important part of businesses, BtoB or BtoC, are getting more people-centric, and Social Media begin … Continue reading
Posted in As seen, heard or read, English
Tagged e2b, economy, enterprise 20, social media
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