Tag Archives: marketing

Eating a Hot Potato: The ROI of Social Media

Posted on August 27, 2009 by thierry

When it comes to Social Media, determining and measuring (or not) the ROI of a campaign is and always has been a hot topic. Let us face it: you CAN (and must) measure the financial outcome from anything. Does that … Continue reading →

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Luxury brands and social media: a natural (yet to be started) evolution

Posted on July 23, 2009 by thierry

When it comes to luxury, the words “exclusive” and “premium-priced” often come to mind, magnifying the fact that luxury brands are, with many reasons, cautious to market themselves on channels where they might lose control on the perception of their … Continue reading →

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Why There Might be Nothing Better than the Worst

Posted on July 15, 2009 by thierry

Every day, I read numerous papers and blogs posts about how brands and companies engage customers or internal communities through social media, and, from crowdsourced innovation to customers services, most, if not all, stories feature positive sentiment and best ideas … Continue reading →

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EtoB : businesses in the era of social web – the social CRM

Posted on June 15, 2009 by thierry

It is quite an evidence to say that BtoB businesses do not focus on the same aspects of the customer experience. For a typical buyer/customer, a brand’s values are somehow less important than one-to-one engagement with the seller, as it … Continue reading →

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EtoB: businesses in the era of social web – part 1

Posted on May 25, 2009 by thierry

As the web evolves into « the social web », it is clear that companies have no other choice than changing the way they consider and interact with their clients and customers, which will have a tremendous impact on their … Continue reading →

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