Tag Archives: social media

Enterprise 2.0, Social Media and the Sacred Trilogy

Posted on September 2, 2009 by thierry

Social Media is more about information management (links) than about knowledge (nodes). And business is neither about information nor knowledge management, but about decision taking. The absence of the decision dimension in most attempts to introduce Social Media into business … Continue reading →

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Eating a Hot Potato: The ROI of Social Media

Posted on August 27, 2009 by thierry

When it comes to Social Media, determining and measuring (or not) the ROI of a campaign is and always has been a hot topic. Let us face it: you CAN (and must) measure the financial outcome from anything. Does that … Continue reading →

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Enterprise 2.0: We Got it All Wrong – a Cross-Cultural Misunderstanding

Posted on July 30, 2009 by thierry

While social media is slowly earning a place inside companies, they still have none or very little impact on the rigid business processes of the enterprise. A major cultural change, along with deep redesign of corporate governance and internal working, … Continue reading →

Posted in As experimented, As seen, heard or read, English | Tagged , , , , , , , , | 11 Comments

Luxury brands and social media: a natural (yet to be started) evolution

Posted on July 23, 2009 by thierry

When it comes to luxury, the words “exclusive” and “premium-priced” often come to mind, magnifying the fact that luxury brands are, with many reasons, cautious to market themselves on channels where they might lose control on the perception of their … Continue reading →

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Why There Might be Nothing Better than the Worst

Posted on July 15, 2009 by thierry

Every day, I read numerous papers and blogs posts about how brands and companies engage customers or internal communities through social media, and, from crowdsourced innovation to customers services, most, if not all, stories feature positive sentiment and best ideas … Continue reading →

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