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Tag Archives: strategy
Social Business, Decision Making and the Future of Management
How do we take decisions in a networked, community-based, environment? Yet crucial to one of the core competencies of business, this very question is quite never addressed in the fast growing literature about Enterprise 2.0 or Social Business. In order … Continue reading
Posted in As seen, heard or read, English
Tagged behavior, business design, complexity, enterprise 20, governance, management, strategy
5 Comments
From Social Media to Social Business: The Missing ‘Social’ Link
I am often puzzled by the way organizations and agencies tackle social media, as if conversational marketing and Enterprise 2.0 were living in separate worlds, addressing totally different issues, pursuing irreconcilable goals. Do they? Of course, when considering the ‘media’ … Continue reading
Posted in As seen, heard or read, English
Tagged business design, communities, innovation, knowledge, management, marketing, networks, social learning, social media, strategy
3 Comments
The End of Marketing as We Know It?
Beside an enormous amount of media rants and raves, the recent launch of Apple’s tablet teaches us a lot of things about design, innovation and marketing in the era of the real-time Web. Don’t Ask What They Want, Ask Yourself … Continue reading
Posted in As experimented, As seen, heard or read, English
Tagged apple, branding, complexity, ipad, knowledge, marketing, social media, strategy
5 Comments
Salesforce Chatter: Enterprise 2.0 or Enterprise 2″0?
Twitter was bruising yesterday about Salesforce announcement of its new application, Chatter. With a product introduced as a “Facebook for the Enterprise” by a representative of the company, Salesforce just confirmed what is becoming an important trend in Enterprise platforms: … Continue reading
Posted in As seen, heard or read, English
Tagged behavior, enterprise 20, governance, management, salesforce, strategy
2 Comments
The Zen of Co-creation
Co-creation is to enterprise 2.0 what “mass customization” is to marketing 2.0: not the Holy Grail, since it is definitely not a delegation of responsibilities, but a breakthrough approach to enterprise governance. Think about it as a way to inject … Continue reading
Posted in As seen, heard or read, English
Tagged behavior, enterprise 20, governance, innovation, process, social media, strategy
4 Comments
