Category Archives: English

Moving Beyond “Work as Usual” in a Complex World

As ever increasing speed and amount of available knowledge are reshaping day after day the world we live in, it looks like a gap is widening between the way most businesses still operate and the capabilities needed to deal with … Continue reading

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There Is NO Social Customer

Whether we like it or not, everything seems to have gone ‘social’. Social media (which has for me only little to do with media), social business (on which I merely agree with Stowe Boyd’s definition), social platforms, social commerce… One … Continue reading

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Social Media: Thinking Over Words Meaning

Terminology, as language itself, always had a huge impact on our thinking. Considering the pervasive place social media has taken into our online lives, from mundane Facebook conversations to companies-wide collaborative platforms, including strategies as diverse as Youtube-based marketing campaigns, … Continue reading

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Have We Yet Integrated Social, Scottie?

Another day, another buzzword… Integration is quite a hot topic on these days of predictions, especially after both David Armano, from Edelman Digital, and Jeremiah Owyang, from Altimer, qualified 2011 as year of social (‘media’ for David, ‘business’ for Jeremiah) … Continue reading

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Moving Beyond the Smoke Screen

“Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities.” This definition, taken from Wikipedia, and quoted by Andrew McAfee in his 2006 definition of Enterprise 2.0, summaries pretty well most present ‘social’ … Continue reading

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