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Category Archives: As seen, heard or read
Is Collaboration a Crock?
Let us face it; we, as humans, are selfish, individualists, and undoubtedly clinging to any privileges associated with power. Goodwill and sharing among peers follow Nielsen’s principle, and most of us wouldn’t even imagine acting differently unless obliged to. The … Continue reading
Posted in As experimented, As seen, heard or read, English
Tagged behavior, business design, complexity, customers, enterprise 20, governance, process, SCRM, strategy
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The Importance of Non-Customers
Michael Wu, Scientist of Analytics at Lithium, has posted a great article upon the different components defining the strength of a Relationship. The notion of tie strength was first introduced in 1973 by Prof. Mark Granovetter in his seminal work: … Continue reading
Posted in As experimented, As seen, heard or read, English
Tagged behavior, SCRM, social media, strategy
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Forget about Enterprise 2.0, think brands
Fostering collaboration means blurring boundaries. Internally, it involves letting knowledge flow across organizational silos, capitalizing on informal knowledge to reshape work according to more efficient and human-centric patterns. Externally, it assumes nurturing new relationships with customers to better help them … Continue reading
Posted in As seen, heard or read, English
Tagged attractors, branding, business design, complexity, economy, enterprise 20, SCRM, strategy
6 Comments
Redefining Brands, the Social Way
Let us start with a little quiz: What is the most crucial aspect of your business / organization? Which aspect of your business / organization is hardly predictable, fast forward moving, unreliable, hyper-connected? The answer to both questions is: your … Continue reading
Posted in As seen, heard or read, English
Tagged behavior, branding, business design, marketing, social media, strategy
4 Comments
Time to Move Beyond Outdated Models
While not being the post I recently announced about social business, service, brands and commoditization, this short post quite perfectly sets the stage… This inscription, painted on a truck parked nearby my office, reads “for coffee lovers… Sophistication of best … Continue reading
Posted in As seen, heard or read, English
Tagged branding, business design, marketing
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