Tag Archives: attractors

Emotional Surplus

Posted on April 8, 2011 by thierry

Every time I hear or read the word “brand” associated with “social”, I wince. Not because of the ballooned hype surrounding this kind of association, but because most of this hype reveals an outdated – and often damageable – vision … Continue reading →

Posted in As seen, heard or read, English | Tagged , , , , , | 5 Comments

Forget about Enterprise 2.0, think brands

Posted on September 9, 2010 by thierry

Fostering collaboration means blurring boundaries. Internally, it involves letting knowledge flow across organizational silos, capitalizing on informal knowledge to reshape work according to more efficient and human-centric patterns. Externally, it assumes nurturing new relationships with customers to better help them … Continue reading →

Posted in As seen, heard or read, English | Tagged , , , , , , , | 6 Comments

The New Laws of Attraction: Management as Transformation of Value

Posted on November 24, 2009 by thierry

It is quite striking to see how much the mass production era still shapes a lot of our behaviors, whether in our relationships to brands or in Enterprise world. From a customer point of view, while conversing more and more … Continue reading →

Posted in As seen, heard or read, English | Tagged , , , , | 3 Comments

The New Laws of Attraction: Brands Dematerialization

Posted on November 18, 2009 by thierry

Considering that brands are in fact shaped by their customers is anything but new. In 1954, Peter Drucker already wrote: [Marketing] is the whole business seen from the point of view of its final result, that is, from the customer’s … Continue reading →

Posted in As seen, heard or read, English | Tagged , , , , , | 6 Comments