Tag Archives: branding

Emotional Surplus

Posted on April 8, 2011 by thierry

Every time I hear or read the word “brand” associated with “social”, I wince. Not because of the ballooned hype surrounding this kind of association, but because most of this hype reveals an outdated – and often damageable – vision … Continue reading →

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Forget about Enterprise 2.0, think brands

Posted on September 9, 2010 by thierry

Fostering collaboration means blurring boundaries. Internally, it involves letting knowledge flow across organizational silos, capitalizing on informal knowledge to reshape work according to more efficient and human-centric patterns. Externally, it assumes nurturing new relationships with customers to better help them … Continue reading →

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Redefining Brands, the Social Way

Posted on August 4, 2010 by thierry

Let us start with a little quiz: What is the most crucial aspect of your business / organization? Which aspect of your business / organization is hardly predictable, fast forward moving, unreliable, hyper-connected? The answer to both questions is: your … Continue reading →

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Time to Move Beyond Outdated Models

Posted on July 27, 2010 by thierry

While not being the post I recently announced about social business, service, brands and commoditization, this short post quite perfectly sets the stage… This inscription, painted on a truck parked nearby my office, reads “for coffee lovers… Sophistication of best … Continue reading →

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The Guilty Gift

Posted on June 23, 2010 by thierry

La version française de ce billet est, une fois n’est pas coutume, sur le blog de Seth Simonds. Is, in France, cause marketing soluble in social media? This is the question I asked myself when Seth proposed me to write … Continue reading →

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