Tag Archives: SCRM

In a networked knowledge economy, co-creation is co-evolution

Posted on March 14, 2011 by thierry

Our world is changing, so is the way we are thinking about it. The rise of online networks has not only modified our possibilities to connect and exchange knowledge with other people, but also has it given anyone with internet … Continue reading →

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There Is NO Social Customer

Posted on February 9, 2011 by thierry

Whether we like it or not, everything seems to have gone ‘social’. Social media (which has for me only little to do with media), social business (on which I merely agree with Stowe Boyd’s definition), social platforms, social commerce… One … Continue reading →

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Have We Yet Integrated Social, Scottie?

Posted on December 15, 2010 by thierry

Another day, another buzzword… Integration is quite a hot topic on these days of predictions, especially after both David Armano, from Edelman Digital, and Jeremiah Owyang, from Altimer, qualified 2011 as year of social (‘media’ for David, ‘business’ for Jeremiah) … Continue reading →

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Is Collaboration a Crock?

Posted on October 25, 2010 by thierry

Let us face it; we, as humans, are selfish, individualists, and undoubtedly clinging to any privileges associated with power. Goodwill and sharing among peers follow Nielsen’s principle, and most of us wouldn’t even imagine acting differently unless obliged to. The … Continue reading →

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The Importance of Non-Customers

Posted on September 21, 2010 by thierry

Michael Wu, Scientist of Analytics at Lithium, has posted a great article upon the different components defining the strength of a Relationship. The notion of tie strength was first introduced in 1973 by Prof. Mark Granovetter in his seminal work: … Continue reading →

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