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Yearly Archives: 2011
We Have Designed, We Build, You Will Run
However we want to call it, Enterprise 2.0, social business or collaborative whatsitsname, what we are watching now is a vendors-claimed increasing evolution toward maturity of leading platforms. During its last symposium, the Gartner Group held a session entitled “Managing … Continue reading
Posted in As experimented, English
Tagged behavior, business design, culture, enterprise 20, IBM, software
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Nous avons développé, nous intégrons, vous utiliserez
Quelle que soit la manière dont nous l’appelons, Entreprise 2.0, social business ou jenesaisquoi collaboratif, ce que nous pouvons actuellement observer est, aux dires des éditeurs, une évolution de plus en plus marquée vers une certaine maturité des principales plateformes. … Continue reading
Posted in Francais, Vécu
Tagged business design, comportement, culture, entreprise 20, IBM, logiciel
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Emotional Surplus
Every time I hear or read the word “brand” associated with “social”, I wince. Not because of the ballooned hype surrounding this kind of association, but because most of this hype reveals an outdated – and often damageable – vision … Continue reading
Posted in As seen, heard or read, English
Tagged attractors, branding, complexity, marketing, social business, social media
5 Comments
Surplus émotionnel
Chaque fois que je lis ou entends le mot «marque» associé à «social», je tique. Non pas à cause de l’inflation blogosphérique autour de ce genre d’association, mais parce qu’une grande partie de cette inflation révèle une vision périmée – … Continue reading
Posted in Francais, Vu, lu ou entendu
Tagged attracteurs, branding, complexité, marketing, social business, social média
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The Two Faces of Social Business
Co-evolution has always played an important role in the history of humankind, specially when it comes to the complex relationships existing between technology and social behaviors. The social tools sweeping over the web and entering at increasing pace into our … Continue reading
Posted in As experimented, As seen, heard or read, English
Tagged behavior, business design, culture, enterprise 20, governance, management, salesforce, social business, tibbr
3 Comments