Yearly Archives: 2011

We Have Designed, We Build, You Will Run

However we want to call it, Enterprise 2.0, social business or collaborative whatsitsname, what we are watching now is a vendors-claimed increasing evolution toward maturity of leading platforms. During its last symposium, the Gartner Group held a session entitled “Managing … Continue reading

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Nous avons développé, nous intégrons, vous utiliserez

Quelle que soit la manière dont nous l’appelons, Entreprise 2.0, social business ou jenesaisquoi collaboratif, ce que nous pouvons actuellement observer est, aux dires des éditeurs, une évolution de plus en plus marquée vers une certaine maturité des principales plateformes. … Continue reading

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Emotional Surplus

Every time I hear or read the word “brand” associated with “social”, I wince. Not because of the ballooned hype surrounding this kind of association, but because most of this hype reveals an outdated – and often damageable – vision … Continue reading

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Surplus émotionnel

Chaque fois que je lis ou entends le mot «marque» associé à «social», je tique. Non pas à cause de l’inflation blogosphérique autour de ce genre d’association, mais parce qu’une grande partie de cette inflation révèle une vision périmée – … Continue reading

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The Two Faces of Social Business

Co-evolution has always played an important role in the history of humankind, specially when it comes to the complex relationships existing between technology and social behaviors. The social tools sweeping over the web and entering at increasing pace into our … Continue reading

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