Tag Archives: CRM

There Is NO Social Customer

Posted on February 9, 2011 by thierry

Whether we like it or not, everything seems to have gone ‘social’. Social media (which has for me only little to do with media), social business (on which I merely agree with Stowe Boyd’s definition), social platforms, social commerce… One … Continue reading →

Posted in As seen, heard or read, English | Tagged , , , , , , , , , | 8 Comments

Enterprise 2.0, Social Media and the Sacred Trilogy

Posted on September 2, 2009 by thierry

Social Media is more about information management (links) than about knowledge (nodes). And business is neither about information nor knowledge management, but about decision taking. The absence of the decision dimension in most attempts to introduce Social Media into business … Continue reading →

Posted in As seen, heard or read, English | Tagged , , , , , , | 5 Comments

EtoB : businesses in the era of social web – the social CRM

Posted on June 15, 2009 by thierry

It is quite an evidence to say that BtoB businesses do not focus on the same aspects of the customer experience. For a typical buyer/customer, a brand’s values are somehow less important than one-to-one engagement with the seller, as it … Continue reading →

Posted in As seen, heard or read, English | Tagged , , , , | Leave a comment