Tag Archives: innovation

There Is NO Social Customer

Posted on February 9, 2011 by thierry

Whether we like it or not, everything seems to have gone ‘social’. Social media (which has for me only little to do with media), social business (on which I merely agree with Stowe Boyd’s definition), social platforms, social commerce… One … Continue reading →

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Moving Beyond the Smoke Screen

Posted on November 29, 2010 by thierry

“Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities.” This definition, taken from Wikipedia, and quoted by Andrew McAfee in his 2006 definition of Enterprise 2.0, summaries pretty well most present ‘social’ … Continue reading →

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The Power of Meaning

Posted on June 14, 2010 by thierry

This is a guest post written by my online friend Ralph-Christian Ohr. About one year ago, I started engaging in discussions on ‘innovation’ via Twitter. As a physicist, used to work in product/innovation management for technology-based companies, my understanding of … Continue reading →

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From Social Media to Social Business: The Missing ‘Social’ Link

Posted on May 7, 2010 by thierry

I am often puzzled by the way organizations and agencies tackle social media, as if conversational marketing and Enterprise 2.0 were living in separate worlds, addressing totally different issues, pursuing irreconcilable goals. Do they? Of course, when considering the ‘media’ … Continue reading →

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“Toward Enterprise 2.0”: Are We Pushing Further a Square Peg Into a Round Hole?

Posted on March 15, 2010 by thierry

I was lucky enough to have in hands “Toward Enterprise 2.0”, a recent study of Enterprise 2.0 adoption, conducted by Cecile Demailly, from Early Strategies consulting agency. This survey unveils many interesting results about transformation strategies, and about the perception … Continue reading →

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