Tag Archives: networks

There Is NO Social Customer

Posted on February 9, 2011 by thierry

Whether we like it or not, everything seems to have gone ‘social’. Social media (which has for me only little to do with media), social business (on which I merely agree with Stowe Boyd’s definition), social platforms, social commerce… One … Continue reading →

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Social Media: Thinking Over Words Meaning

Posted on January 14, 2011 by thierry

Terminology, as language itself, always had a huge impact on our thinking. Considering the pervasive place social media has taken into our online lives, from mundane Facebook conversations to companies-wide collaborative platforms, including strategies as diverse as Youtube-based marketing campaigns, … Continue reading →

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Is Enterprise 2.0 About “Socializing Business Processes”? Let’s get serious

Posted on July 20, 2010 by thierry

Business processes has recently became quite a buzzword among the Enterprise 2.0 community, notably since June’s Boston conference. It suddenly seems that the whole discourse has changed from a leadership-fueled point of view to a down-to-the-ground (and to the balanced … Continue reading →

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From Social Media to Social Business: The Missing ‘Social’ Link

Posted on May 7, 2010 by thierry

I am often puzzled by the way organizations and agencies tackle social media, as if conversational marketing and Enterprise 2.0 were living in separate worlds, addressing totally different issues, pursuing irreconcilable goals. Do they? Of course, when considering the ‘media’ … Continue reading →

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Is your Company Creating Zombies 2.0?

Posted on January 20, 2010 by thierry

As time goes by, I see more and more surveys and positive case studies about Enterprise 2.0 adoption. This is good, but not so much. Most of the time, use of technologies such as instant messaging or web conferencing is … Continue reading →

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